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TikTok is introducing a new feature that enables them to reduce the quantity of AI-created content appearing in their feeds. This step comes as the platform announced that it presently contains more than 1 bn content made with AI.

Trial and Implementation

The update is being tested over the coming weeks before a widespread rollout. This shift aligns with a increase in AI-generated material, spurred by emerging content generation software.

The Broader AI Trend

Recent reports that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A considerable share of this output is considered mass-produced AI material, a term for inferior, factory-style content that is typically absurd or dreamlike.

Based on user feedback that many people appreciate content created using AI tools, from digital art to educational videos, and we want to give people the option to increase or decrease of that, depending on their own choices,” said a platform representative.

Volume and Proportions

TikTok announced that there are presently 1.3bn videos on its service identified as made with AI. Collectively, in excess of 100 mn pieces of content are added to the platform daily, making clips made by AI a minor part of its overall inventory.

Customizing Your Feed

Viewers will be able to decrease or raise the amount of artificial media they view by accessing the “manage topic” option in the app and choosing “AI-generated content”. Other topics that can already be controlled under the filter cover current affairs, fashion, beauty, and choreography.

Platform Guidelines

Its guidelines mandate content makers to label “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.

Additionally, the app will henceforth attach an artificially created label to content created with its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This action is aimed to deter users from seeking to evade the tagging system.

Responsible AI Funding

TikTok is furthermore establishing a $2 million AI literacy fund for specialists and groups to produce learning resources about using AI responsibly. This program will support non-profit groups focused on training coding and technology.

Content Safety Approach

The platform has justified its moderation strategy, amid discussion over plans to lay off hundreds of safety staff in the UK. The company is set to reduce 439 jobs in its content moderation division in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by machine-led review.

A senior executive stated that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it gets reviewed by humans. The company stated a notable drop in shocking and graphic content seen by content reviewers over the past year due to the use of its AI tools.

We believe it is crucial to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is really helping us work at speed.”